Comfort
An Advertising Campaign
Comfort Fabric Conditioner
Comfort fabric conditioner is a popular laundry product known for its ability to make clothes soft, fresh, an d pleasant to wear. One of the key benefits of Comfort fabric conditioner is its ability to soften clothes, making them feel gentle and comfortable against the skin. It also imparts a fresh fragrance that lasts long after the clothes have been washed.
Brand's Target Audience
- Geography: Targeted towards consumers in urban and semi-urban areas in India.
- Demography: Middle to upper-class households.
- Psychography: Conscious consumers, scent enthusiasts, value for money consumers.
Derived Problem Statement (Based on research)
Affordability poses a barrier for lower-middle-class and below individuals in accessing Comfort Fabric Conditioner, highlighting economic challenges for household essentials.
Ideation for Solution
- Target Audience: Middle and lower middle-class individuals.
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Benefits of Comfort fabric conditioner:
- Extended lifespan of clothes.
- Reduction in the frequency of purchasing new clothes.
- Effective care for clothes, leaving them soft, fragrant, and in pristine condition.
- Approach: Convince the target audience that using a fabric conditioner is a wise investment.
TV Advertisement
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